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Event Details

Presented By: SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, Inc.
What: FASHION MASH-UP WORKSHOP
TOPIC: MOBILE TECHNOLOGY AND FASHION APPS
When: JUNE 16, 2011, Thurs, 6-9pm, $10 At The Door
Where: PIGMENT COSMETICS, One Market, San Francisco
TOPIC: MOBILE TECHNOLOGY AND FASHION APPS
DISCUSSIONS:
- Why is it advantageous for consumer to utilize a mobile app?
- How can the consumers benefit from these apps?
- Why opt for virtual shopping versus going to a retail store?
- How do you differentiate your product from others?
- Who is your target demographic to buy or use your app? Why?
- How can the fashion industry benefit as a whole from these apps?
- How did you conceptualize this app? What is the idea behind it?
- Do you think social media and/or mobile technology is the future of shopping or retailing? Explain.
Product Presentation By:


ALPHYN INDUSTRIES, INC.
Our goal is to help our customers enjoy the full potential of 21st
century technologies, and to create garments and products that serve
multiple functions and address daily necessities. A T-shirt can be more
then just a shirt if you begin the design process with novel fibers. All
of our products are designed, developed and manufactured right here in
the USA, using top of the line production and quality control methods to
ensure that our products are manufactured with great care and are of
the highest quality. The Alphyn Wearcom™ line really addresses the need
of using the devices regularly and wearing them comfortably. We are also
incredibly proud of our ЯGen™ Silver Armor brand, garments that are
truly advanced at the microscopic level and protect the wearer from
invisible but dangerous environmental hazards.
SPEAKERS:

We’re inspired by moments of brilliant fashion and style wherever
we are, so we created Lookaroo to help capture, store, and share those
moments quickly and easily. We also made it easy to organize and search
inspirations so you can find your looks and styles for whatever you
need.
Started by former owners of apparel brands who have a
penchant for small labels and boutiques, Lookaroo is based in San
Francisco, CA, but is happy to call the global community its home.

omgiluv.it believes in
the power of the people, the will of the masses,and brilliance of the
crowd. Our vision is a public space of merchants and consumers engaging
in constructive dialogue resulting in immediate rewards for everyone.
Most
of us have been friends for decades, enjoy travel and adventure, and
share an appreciation for self-expression and true style.

VIZL™ to capture any fashion item, coupon or sale while
shopping. Just take a picture, note the store and price, and click
“Remember” to save it. Share it with your friends and get instant
feedback to make shopping fun! Look for VIZL™
Tags (QR Code) on clothes, accessories, catalogs and
even online. Scan the tag to wear the items virtually, compare
different looks and, share them with friends for instant opinions. It’s
as if you are out shopping together. And, while you are having fun
wearing and sharing, receive special offers from our retail partners.

We are a growing start-up - 6 years in the making - with almost 200 employees worldwide, at Wix.com,
we offer a simpler, faster and better way to create Flash web content.
Our development is centered on the coast of the Mediterranean in Tel
Aviv, with teams in New York City, San Francisco, Vancouver, and
Berlin. The San Francisco office encompasses the customer service,
support and sales division of the Wix.com team as well as the Wix
Gallery and Lounge and Wix Local. Our Offices are located in the heart
of the Mission District.

- OWEN GERONIMO @ SFFAMA (Moderator)
OWEN GERONIMO serves as the founder of San Francisco Fashion Week ™ and San Francisco Fashion And Merchants Alliance, Inc.,
a California non-profit corporation and social development network
that champions in various sustainable projects in support of the
thriving local fashion industry in the San Francisco Bay Area. He
facilitates the monthly educational seminar ‘Fashion Mash-Up,’ a
platform to discuss the business of fashion and arts through an open
forum utilizing current business models and technologies. Owen Geronimo
won the coveted ‘Best Fashion Event Producer of 2010,’ award at the
San Francisco Fashion Awards ™. He is also a social activist, an
accomplished artist in the realm of abstract expressionism.

- About ‘FASHION MASH-UP’.
Our mission is to provide an open dialogue forum on how to develop
innovative solutions to become better business entrepreneurs. This
workshop was developed as a platform to discuss the business of
fashion and arts through the utilization of current business models
and technologies. As a thriving epicenter of independent talents, ‘FASHION MASH-UP”
features local entrepreneurs, fashion designers, bloggers,
retailers and techies in an effort to brainstorm and share new
business solutions and to create an exchange network amongst peers
in San Francisco’s fashion and art community. Presented By: San Francisco Fashion And Merchants Alliance.
SPONSORED BY:

Pigment Cosmetics
is fashioned by professional makeup artists and stylist who work at the
pinnacle of the hair and makeup industry. Pigment Cosmetics is
endorsed by fashion designers who see what it can do on their runway
and photographers who see how it looks behind the lens and in print.
The colors are fashion colors, and the staying power is a professional
make up artist’s dream. Pigment concentration in each element of this
line is painstakingly done to ensure its perfect for its application.
Pigment is located at One Market Street, San Francisco, CA. Visit their
website: at www.pigmentcosmetics.com

Belli Capelli, an Aveda concept salon, has been producing cuter cuticles
and niftier nails since 1985. Its expert nail technicians will leave
nails as shiny and well rounded as a cultural-studies major with a
double minor in communications and nail cosmetology. Besides up-keeping
local citizens, the salon gives back to the community through charitable
donations to local schools, hospitals, and environmental causes—unlike
greedy colonial blacksmiths, who blow all their profits on sleek new
anvils and sledgehammers.

Irresistibly Crunchy… Irresistibly Healthy, too. 0 Trans Fat, 0 Saturated Fat, 0 Cholesterol and baked pretzel goodness. PRETZEL CRISPS®
are the perfect snack right from the bag and shaped just right to be
dippable and spreadable… to really get a party crunchin’!Be the first in
your circle to discover the World’s FirstSpreadable Pretzel Cracker™.

SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.
is a California non-profit corporation, the leading institution in the
San Francisco Bay Area’s fashion industry. SFFAMA, Inc.is a social
development network that champions in various sustainable projects in
support of the thriving local fashion industry in the San Francisco Bay
Area.
SFFAMA, Inc.
possesses the in depth understanding of the ever changing and unique
San Francisco Bay Area fashion industry landscape. In utilizing the
latest technology in social media marketing and hosting innovative
industry related events we are highly adaptable and very progressive in
our thinking .
Mission. In utilizing social media marketing,
SFFAMA, Inc.
was created to provide an ongoing open dialog between the local
merchants and fashion entrepreneurs to form a cohesive alliance in
promoting creative synergy and productive business opportunities.
===
For media relations, sponsorship opportunities, send an email to: Owen Geronimo at -contact@sffamainc.org -or- visit SFFAMA @ www.sffamainc.org
Where
(FIDM) Fashion Institute of Design & Merchandising
55 Stockton Street
5th Floor, Conference Room
San Francisco,
CA 94108
Other Maps:
Hosted By
SAN FRANCISCO FASHION AND MERCHANTS ALLIANCE, INC.

SAN FRANCISCO FASHION MERCHANTS AND ALLIANCE, INC. is a non-profit corporation that is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.
We possess the in depth understanding of the ever changing and unique San Francisco Bay Area fashion industry landscape. In utilizing the latest technology in social media marketing and hosting innovative industry related events.
SFFAMA, Inc. was created to provide an ongoing open dialogue between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting altruistic creative synergy and productive business opportunities.